One of the most common mistakes 90% of my clients make is pricing ---  and by that, I mean dosing.

When you are basing your prices on what everyone else is charging, you are selling A COMMODITY.  Undervaluing the professionalism and service you provide.  Low prices attr...

What is your guess at how much Starbucks pays their supplier for the coffee beans that make their sophisticated coffee?  If I’m being honest – I don’t think I’ve ever considered the answer.  Perhaps you haven’t either.

Now that we’re on the subject, let’s dig deep...

On most days, my life is in a perpetual state of chaos.  I have three kids 6 and under, I obsess about everyone eating healthy, insist that I spend time with my group of amazing friends, travel, have date nights with my husband, keep my house tidy enough to live in, at...

The way to make social media easier for your aesthetic practice is to STOP worrying about it!  Take a good hard look at what the current focus on your social media marketing is.  You probably fit into one of the following categories:

• I have social media account...

In this guest blog post the advantage of implementing a loyalty program into your cosmetic clinic is explored by the owner of Buying Buying, Nicole Drimmie-Ball.  Nicole is one of the featured talks at our upcoming business building seminar, "Optimizing Your Cosme...

In my last blog post, I urged readers to consider “WHY DISCOUNTING BOTOX DOESN’T WORK!” We explored the perceived risk of a lower priced drug, discussed the type of clients that seek out cheaper priced Botox and highlighted the necessity that injections remain a luxury...

$10/unit is the average clinic price of Botox across the country.  The polar extremes of these prices can run as high as $15/unit from a clinic selling Botox in downtown Toronto in comparison to another clinic offering it at $7/unit a mere 20 minutes down the road….

If...

Over the years of working with cosmetic clinics I found this time of year to be one of the busiest...  And because of that, planning for the new year gets put aside. Although some vendor reps perform business reviews and plans for the new year there hasn't been somethi...

It doesn’t matter if you sell a product, a service or both.  There are some laws of sales that exist that will surely help you sell more…of anything! Sometimes, small business owners spend so much time working on what they are offering that they forget WHO they are off...

 Twelve years ago, I landed my “dream job” as a pharmaceutical sales rep. Fresh out of university, the perks of a company car and a great salary had me spinning. But after a two-week product training session, I was sent home and expected to sell a blood pressure medica...